Before Louis Icart achieved fame for his boudoir etchings, he designed several lines of postcards for various companies. These postcards carry the signature “Helli”, an early family nickname. The series 53 postcards had a small edition, likely less than 10 different designs. Each features an image of a young woman in a new fashion based upon older motifs. It is from this the title “Tradition and Novelty” is derived. Although simple lithographs, the original etchings are lost to history. These postcards are extremely rare, and completing a full set could be nearly impossible. Collectors are only aware of eight designs, and date them by postal marks to 1910.